FZKL / Founder & story

Built to help people move forward.

Premium-quality supplements. A simpler system. Built for the pursuit of supreme health and performance.

Supplements came first. Before the performance wear and the first FZKL T-shirt, FZKL was a supplement company. Many people discovered us at CrossFit events, fitness pop-ups or through our apparel. Supplements remain at the center of what we do.

Supplements first

Purposeful formulas are the foundation of FZKL.

Founder led

Jay’s experience shaped our focus on real food, movement and quality supplements.

Built for real routines

Clear product roles and practical habits you can keep.

Why we started

A personal experience. A clearer purpose.

For founder Jay Tayler, FZKL started with a question: why did so much of the conversation focus on responding to illness, and so little on building health?

Through his work in the pharmaceutical and medical fields, Jay saw that gap firsthand. An injury later made it personal. During his recovery, he leaned on real food, movement and quality supplements, and came to value a simpler, more consistent approach to looking after his body.

That experience shaped FZKL: create high-quality supplements, give each formula a clear purpose, and bring them together in a system people can actually follow.

Meet Jay Tayler

01

Clear formulas

Understand the ingredients, what a serving provides and the role each product can play in your day.

02

A simpler system

The Protocol brings five selected supplements together, with your choice of one men’s or women’s multivitamin.

03

Everyday consistency

Build a supplement routine alongside real food and regular movement, with habits that fit your life.

The Protocol

Five supplements. One performance-wellness system.

We have done the selection work. The Protocol combines five products with distinct roles, so you can start with a coordinated routine and make it your own.

01

Super Collagen

One ingredient: grass-fed, hydrolyzed bovine collagen peptides. Each serving provides 18g of protein and 20g of collagen peptides. Unflavored and easy to add to coffee, smoothies, yogurt or water.

02

Micronized Fruit Punch Creatine

A flavored powder providing 5g of creatine monohydrate per serving for a consistent training routine.

03

Advanced Synbiotic

Prebiotic, probiotic and postbiotic ingredients brought together in one daily gut-health formula.

04

Ultra Omega-3 Mini

EPA and DHA omega-3s in small softgels for a practical addition to your daily nutrition routine.

05

Your chosen coenzymated multivitamin

Choose Coenzymated Advanced Men’s or Women’s Multivitamin. One multivitamin is included, for five products in total.

The Protocol+ adds Vitamin D3 + K2 and Ultra Greens. Explore the formulas individually and review the available subscription options before choosing your routine.

Testing & transparency

Clear information behind the products.

Browse the available Batch Intelligence Reports to see what was checked for a specific product and lot. Each report explains the results from the supplied Certificate of Analysis and includes a downloadable FZKL summary.

Match the product, flavor and batch number on your packaging. Each report identifies the batch and expiration date it covers.

A daily habit is a strong place to start.

Start with Super Collagen or explore The Protocol. Purposeful supplements, clear information and a routine that fits your day. Eat Real. Stay Clean.

Shop Super Collagen